GB/T 37675-2019 (English Version)

Standard No.: GB/T 37675-2019
Language: Chinese, Available in English version
Release Date: 2019
Published By: General Administration of Quality Supervision, Inspection and Quarantine of the People‘s Republic of China
Latest: GB/T 37675-2019

Scope: This standard specifies the basic guarantee requirements and transaction service requirements for agricultural electronic commerce transactions. This standard applies to agricultural electronic commerce transaction services.

Introduction

Introduction and Standard Background

With the development of Internet technology, agricultural e-commerce has gradually become an important part of agricultural modernization. GB/T 37675-2019 "Agricultural Production Materials Supply Service Agricultural E-commerce Transaction Service Specification" came into being, aiming to standardize the operation of agricultural e-commerce platforms, protect consumer rights and interests, and improve the overall service quality.

Standard Framework Analysis

Chapter	Main Content	Key Interpretation
4 Basic Guarantee Requirements	Platform qualifications, management system, staffing, information system, etc.	Qualification Review:Agricultural e-commerce platforms must ensure that the qualifications of suppliers and merchants are compliant, including business licenses, permits, etc.
5 Transaction service requirements	Product information display, customer consultation, order processing, payment settlement, logistics distribution and after-sales service, etc.	Information transparency:Ensure detailed description of agricultural products, including usage methods, specifications and quality test results.

Implementation suggestions and actual cases

Case analysis:An agricultural e-commerce platform has significantly improved user trust and platform transaction volume by strictly implementing the qualification review system. Its experience includes:

Establish a dedicated department to conduct qualification review and regular updates.
Provide detailed product information description and usage guide.
Improve the after-sales service system and ensure a clear return and exchange process.

Comparative Analysis

The following is a comparison of the service standards between traditional agricultural inputs sales and e-commerce platforms:

Dimensions	Traditional agricultural inputs sales	E-commerce platforms
Sales channels	Physical stores or offline transactions	Online display, ordering and delivery
Information transparency	Limited product descriptions and consulting channels	Comprehensive product information and multi-dimensional consulting support

Implementation Recommendations

To ensure GB/T 37675-2019, agricultural e-commerce platforms should:

Establish a sound qualification review mechanism.
Optimize user experience and improve the quality of consulting and after-sales services.
Strengthen cooperation with third-party testing agencies to ensure product quality.
Regularly train employees to improve platform operation efficiency.

GB/T 37675-2019 Referenced Document

GB/T 17242 Guidelines for complaints handling
GB/T 35409 Specification for auditing qualification of merchants on E-commerce platform
NY/T 1540 Agricultural materials marketer
SB/T 11132 E-commerce logistics service specification

GB/T 37675-2019 history

2019 GB/T 37675-2019 Supply service of agricultural production means—Specification for electronic commerce service of agricultural production means